May 29 2008
America Loses Its Fizz to Emerging Markets
Look no further than the Q2 earnings of Coca Cola (NYSE: KO) to see that America lost the Cold War.
As emerging markets thrive, we can no longer afford the staple of Yankee Doodle consumerism: a bottle of Coke. Even the CEO of Coca Cola admitted that the U.S. market is slipping, and he will place greater emphasis on emerging markets.
Any investor who seriously wants to make money in emerging markets can probably do much better for himself by recognizing the truth that America lost the Cold War to Russia and China. This is not an ideological belief, but an economic one. As the middle class in Russia, China and other emerging markets continue to grow, we now cannot afford a 20-ounce bottle of Coke.
That’s completely incredible…
